Sending and delivery · 4 min read

Personalize messages with email variables

Personalize group messages with recipient, team, and group details while staying within TellTell's variable rules.

Personalize ordinary group messages

Email variables work in the subject and message body of a message sent from any mail client, including quoted reply content. TellTell replaces each supported variable separately for every recipient.

Copy an example

Paste this into a new message sent to a TellTell group.

Subject: Practice reminder for {{group}}

Hello {{first_name}},

{{team}} practice starts at 4:00 PM.

Variable reference

  • {{people}} inserts each recipient's full name from the People directory.
  • {{first_name}} inserts the text before the first space in each recipient's directory name. For example, Jordan Lee becomes Jordan.
  • {{team}} inserts the team name captured when TellTell accepts the message.
  • {{group}} inserts the group name captured when TellTell accepts the message.

Before you send

  • Use the exact lowercase forms shown above, with no spaces inside the braces. Other brace expressions stay unchanged.
  • Use no more than 25 supported variable occurrences in total across the subject, plain-text body, and HTML body.
  • Email variables are available on every TellTell plan. A message above the 25-occurrence limit is rejected as a whole before delivery; reduce the variables and send it again.